Diamond Engagement Ring Price

When selling a solitaire diamond ring, what would be the ideal price to set?
Hi there.
We are selling my mother’s old engagement ring. A valuation carried out yesterday for insurances purposes only by an authorised gemstone accreditor valued it at £12,000.
If we are to sell the ring privately, what is a general percentage of the insurance value that we should price the ring at in order to sell privately?
Does anyone have any ideas on the best place to advertise such an item? More importantly, is Ebay a safe place for items of this nature?
Thanks
For something that valuable, I would go through a private dealer that buys such pieces. You can probaly expect half of what it was appraised at.
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